Lead Marketing Specialist

Job description

WHO WE ARE The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month. the employer is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for, and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result. Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment. We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us. THE ROLE the employer is seeking a strategic, performance-driven Director of B2B Marketing to lead B2B marketing for our clients. This role is ideal for a senior marketer with deep expertise in go-to-market (GTM) strategy, demand generation, and integrated paid and organic marketing. The ideal candidate has experience developing and executing GTM strategies that bring products and services to market, reach the right buyers, generate pipeline, and drive measurable business growth. This is a mix of strategic and hands-on work for someone who understands the B2B buyer journey, knows how to integrate channels to accelerate demand, uses data to make capital-efficient marketing decisions, and can confidently present recommendations to clients. KEY RESPONSIBILITIES Client Leadership & GTM Strategy • Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel. • Develop and execute comprehensive go-to-market (GTM) strategies aligned with client business objectives, target audiences, position…