Senior Remote Opportunity

Job description

Senior Creative Strategist – Paid Social (Meta Ads) | Remote Position Type: Full-Time, Remote Working Hours: EST Hours About the Role At the employer, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram. This is not a traditional media buying role focused primarily on dashboards, bids, and campaign settings. Your biggest impact will come from developing winning ad concepts, compelling hooks, conversion-focused messaging, strong creative briefs, and stories that turn attention into revenue . You’ll own the creative-performance cycle from idea → creative strategy → launch → testing → optimization → scale . If you understand why an ad converts — and can consistently turn those insights into better creative — this role is built for you. What You’ll Own Creative Strategy – Primary Focus • Develop original ad angles, hooks, messaging frameworks, and campaign narratives • Generate new creative concepts based on audience pain points, desires, objections, and buying behavior • Write detailed, conversion-focused creative briefs for designers, video editors, and UGC creators • Develop UGC concepts, scripts, storytelling structures, and video direction • Create concepts for static, video, and short-form paid social ads • Continuously develop and test new creative variations • Turn performance insights into the next generation of creative concepts Meta Ads Campaign Management • Own and scale Facebook and Instagram advertising campaigns • Manage campaigns from launch through optimization and scaling • Work across multiple client accounts simultaneously • Manage monthly ad budgets ranging from $10K to $250K+ • Maintain accountability for: • CPL • CPA • ROAS • Conversion rates • Revenue performance • Identify opportunities to scale while maintaining efficiency Creative Testing & Performance Optimization • Review campaign and creative performance d…