Performance Marketing Specialist

Job description

Performance Marketing Specialist – Google Ads, Meta & LinkedIn Full-Time | Remote | U.S. Business Hours About the Role At the employer, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels . This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS . What You’ll Own Paid Media & Campaign Execution • Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads • Execute campaigns focused on lead generation, sales, and customer acquisition • Develop and test audiences, targeting, messaging, offers, and creatives • Manage campaign budgets, bidding strategies, and spend allocation • Collaborate with creative and content teams on performance-driven assets Optimization & Scaling • Monitor campaign performance and optimize daily • Run structured A/B tests across creatives, audiences, copy, and landing pages • Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS • Identify winning campaigns and scale them efficiently • Stay current with advertising platform changes and best practices Tracking, Analytics & Reporting • Manage and validate conversion…