Paid Media Specialist

Job description

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth About the Role At the employer, one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is not a campaign monitoring role. You’ll be responsible for: • Paid media strategy and execution • Lead generation and customer acquisition • Campaign optimization • Budget management • Landing page performance • Data analysis and reporting You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth , this role is built for you. What You’ll Own Google Ads Management • Plan, launch, and optimize campaigns across: • Google Search • Display • Performance Max (PMax) • Local Services Ads (LSA) • Manage: • Keyword research • Match types • Negative keywords • Bid strategies • Ad copy • Monitor budgets, campaign pacing, and daily performance. • Identify opportunities to improve efficiency and scale successful campaigns. Meta Ads Management • Build and optimize…