Paid Ads Specialist

Job description

Paid Ads Specialist – Google Ads, Meta & LinkedIn | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At the employer, one of our clients is hiring a Paid Ads Specialist to manage, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads . This is a hands-on role with direct ownership of lead generation, CPA, conversions, ROAS, and paid acquisition growth . You’ll manage campaigns end-to-end—from targeting and campaign setup to testing, tracking, optimization, and reporting. If you know how to turn ad spend into measurable business results, this role is for you. What You’ll Own Paid Media Strategy & Campaign Management • Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads • Develop targeting, keyword, audience, bidding, and budget strategies • Conduct audience, keyword, and competitor research • Manage Search, Display, Performance Max, paid social, and remarketing campaigns • Identify opportunities to scale winning campaigns efficiently Performance Optimization • Monitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead quality • Optimize budgets, bids, audiences, placements, and campaign structures • Run structured A/B tests across: • Ad creative and copy • Audiences and targeting • CTAs and messaging • Landing pages • Use Performance Max, automated…