Facebook Ads Specialist - B2B Performance Marketing
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Verified 8 Oct 2026The posting does not contain a country restriction that excludes Pakistan.
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Job description
Facebook Ads Specialist – B2B Performance Marketing | Remote Position Type: Full-Time, Remote Location: Philippines, Pakistan, or Latin America Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap About the Role We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta. You’ll manage approximately $4,000/day in ad spend , taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance. This role is ideal for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results. What You’ll Do • Own end-to-end Facebook/Meta Ads strategy for B2B campaigns • Manage and optimize approximately $4,000/day in ad spend • Build and test custom, lookalike, and interest-based audiences • Develop targeting strategies for B2B decision-makers • Brief creative teams on new concepts, messaging, and testing opportunities • Run structured A/B and multivariate tests • Monitor daily budget pacing and reallocate spend based on performance • Track CPL, CPA, MQL volume, and pipeline contribution • Identify creative fatigue and underperforming campaigns quickly • Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria • Provide clear performance updates and recommendations to…
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