Demand Generation Marketer

Job description

As a Demand Generation Marketer, you will own the hands-on execution of programs that generate qualified pipeline for a fast-growing B2B technology company serving mid-market and large e-commerce brands. You will work directly with company leadership to turn high-level growth priorities into campaigns that reach e-commerce and retail decision-makers and drive booked sales meetings. This is a builder role on a lean team, not a narrow marketing-specialist position. You will personally execute across content, webinars, email, paid acquisition, landing pages, and campaign analytics. You should be comfortable taking a high-level objective, determining how to execute it, launching the campaign yourself, meathe employering the results, and adjusting quickly based on performance. We are specifically looking for someone who has operated with significant ownership on a small marketing team. Candidates whose experience has primarily been within large marketing organizations, where they owned only one specialized part of the funnel, will not be a fit for this role. Responsibilities ● Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, with accountability for qualified leads, booked demos, and pipeline ● Build a content-led demand generation program across channels such as LinkedIn, newsletters, blogs, long-form content, and podcasts ● Own the…